My Recommended Books on Copywriting

If you want to learn more about sales copy, here is a great list of books to get started with. Buy them on Amazon, download them on your Kindle or check them out at your local library.

Even if you’re a brand new copywriter, well, especially if you’re a brand new copywriter, I highly recommend getting your hands on these books ASAP. You’ll be a better writer and a better marketer – two things your clients will LOVE about you – for it.

These books are all a little older than Facebook and Twitter, but if you learn the selling techniques they teach, you can easily apply them to any type of copy.

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• The Adweek Copywriting Handbook by Joe Sugarman is great for learning how to sell (through writing) to people, no matter what platform you’re using. If you only get one book, this should be it.
• Triggers by Joseph Sugarman is another great one that lays down the basics and then goes deeper into why people buy.
• Ogilvy on Advertising by David Ogilvy is another great classic.
• The Copywriter’s Handbook by Robert Bly is a great, easy read that lays down the basics of just about every type of copy. Get this one if you want to learn more about different forms of copy like white papers, press releases, etc.
• Simple Success Secrets No One Told You About by John Carlton is a must-read for every copywriter.
• The Ultimate Sales Letter by Dan Kennedy is a good one. Sales letters are now mostly called landing pages, but you learn something either way.
• Hypnotic Writing by Joe Vitale is a good way to learn how to sell on emotion and what makes people buy.